Our “Trainings” service is designed to empower businesses with the knowledge and practical skills needed to succeed in the German and EU e-commerce markets. This service offers a range of specialized training sessions tailored to the unique challenges and opportunities within these markets. Each session is developed to provide actionable insights, hands-on experience, and strategic guidance, ensuring that your team is well-equipped to navigate the complexities of e-commerce, compliance, and marketplace management in Europe
Amazon Germany Bootcamp for Solopreneurs
This training is designed for solopreneurs and small producers who want to establish, set up, and sell their products on Amazon Germany. Tailored for native Russian or Ukrainian speakers with basic German or English skills, this comprehensive course covers all aspects of selling on Amazon in Germany. From account setup to product listings, marketing strategies, and compliance with German regulations, you’ll gain the knowledge and confidence to grow your business in the German market.
Main Sections:
Introduction to Amazon Germany
Overview of the German e-commerce landscape, understanding the Amazon marketplace, and the advantages of selling on Amazon Germany.
Account Setup and Management
Step-by-step guidance on setting up a Seller Central account, managing account settings, and understanding Amazon’s fee structure.
Product Listings and Optimization
How to create and optimize product listings, including keyword research, SEO, and creating compelling product descriptions and images.
FBA vs. FBM
Understanding Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), and choosing the right option for your business.
Marketing and Promotions
Strategies for promoting your products, including Amazon PPC, discounts, and using social media to drive traffic to your listings.
Compliance and Legal Requirements
Navigating German consumer protection laws, VAT, packaging regulations, and other legal considerations.
Customer Service and Feedback
Best practices for managing customer service, handling returns, and encouraging positive reviews.
Amazon Germany Maintenance Masterclass for Manufacturers’ Staff
This training is tailored for staff members of manufacturers from outside Germany who are responsible for the day-to-day maintenance of Amazon accounts in Germany. Designed for native Russian or Ukrainian speakers with basic German or English skills, this course focuses on the routine tasks needed to keep your Amazon account running smoothly. You’ll learn the essentials of account management, listing updates, inventory control, and dealing with customer inquiries, leaving complex issues to your outsourced agency.
Main Sections:
Daily Account Management
Overview of the daily tasks involved in managing an Amazon account, including checking account health, monitoring performance metrics, and managing notifications.
Inventory and Order Management
How to keep track of inventory levels, manage stock in Amazon’s warehouses, and handle order processing and fulfillment.
Listing Maintenance
Tips for updating product listings, managing variations, and ensuring that your listings remain compliant with Amazon’s policies.
Customer Service Essentials
Responding to customer inquiries, handling returns, and managing feedback effectively.
Basic Reporting and Analysis
How to generate and interpret basic reports to track sales performance, identify issues, and optimize account operations.
Mastering German E-Commerce Marketing for US Specialists
This advanced training is for marketing specialists from the US who need to understand the nuances of marketing and customer communication in Germany. The course covers key differences in customer behavior, visual preferences, media consumption patterns, and competitive landscapes between the US and German markets. You’ll also learn about specific legal regulations and competition rules that affect online sales via German marketplaces like Amazon, eBay, and Otto.
Main Sections
Understanding the German Consumer
Deep dive into German consumer behavior, including shopping habits, trust factors, and regional differences.
Visual and Content Strategies
Adapting visual content and messaging for the German market, including preferred aesthetics, cultural sensitivities, and effective communication styles.
Understanding the German Consumer
Marketplace Dynamics
Insights into the competitive landscape on German e-commerce platforms, including how to position your products against local and international competitors.
Legal and Regulatory Environment
Overview of German and EU-specific regulations that affect online marketing, including GDPR, competition law, and consumer protection.
Multichannel Marketing in Germany
Strategies for integrating Amazon, eBay, Otto, and other marketplaces with social media, email, and other digital marketing channels.
Case Studies and Best Practices
Examples of successful marketing campaigns in Germany and lessons learned from common pitfalls.
Our “Trainings” service is an essential resource for businesses looking to strengthen their operations in the German and EU e-commerce markets. Each session is designed to provide your team with the tools, knowledge, and confidence needed to excel, ensuring your business remains competitive and compliant in these dynamic markets. Whether you’re looking to refine your e-commerce strategy, enhance your branding, or master marketplace management, our training programs are tailored to meet your specific needs..