The “Amazon PPC Management” service is designed to maximize your advertising efforts on Amazon, ensuring that your products gain visibility and drive sales. This comprehensive service covers all aspects of PPC management, from initial audits and strategy development to ongoing optimization and performance evaluation. Below is a breakdown of the tasks included in this service:
Full Audit
We begin with a thorough analysis of your existing PPC campaigns to identify areas of strength and opportunities for improvement. Our audit covers campaign structure, keyword performance, ad placements, and budget allocation.
Campaign Audit
If you feel that your current campaigns have untapped potential, we will review them and provide tailored suggestions for optimization. This includes identifying underperforming elements and recommending actionable changes to enhance campaign efficiency.
Research & Strategy
Research & Strategy
We conduct in-depth market and competitor research to develop a customized PPC strategy that aligns with your brand goals. This includes identifying high-performing keywords, understanding customer behavior, and setting clear advertising objectives.
Full-funnel Advertising Strategies
We design your advertising campaigns to ensure your brand remains visible at every stage of the customer journey, from awareness to purchase. This approach is crucial for dominating your category on Amazon.
PPC Proposal
We create a detailed proposal that outlines our recommended PPC strategies, including campaign structure, ad types, budget allocation, and expected outcomes, tailored to your specific products and the unique requirements of the German and EU markets.
Competitive Analysis
We analyze your competitors’ advertising strategies to uncover opportunities for differentiation and to better position your products within the market.
Ad Budget Allocation
We strategically allocate your ad budget across different campaigns, keywords, and ad types available in Germany and the EU to maximize ROI and ensure the efficient use of your resources.
Bid Management
Our team continuously adjusts bids based on real-time performance data, ensuring your ads achieve optimal placements at the most cost-effective rates.
Ad Type Strategies
We develop specific strategies for different ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display, to ensure each ad type is used to its fullest potential.
Ongoing Optimization
We regularly refine and adjust campaigns to improve performance over time. This includes testing different ad copies, adjusting bids, and refining targeting criteria based on ongoing data analysis.
Keyword Recommendation File
We compile a comprehensive list of relevant, high-converting, and profitable keywords, including long-tail and competitor keywords. These are carefully selected and categorized by match type (Broad, Phrase, Exact) to ensure effective placement within your PPC campaigns.
Creation of New Campaigns
Starting from scratch? Our experts will help you build new campaigns tailored to your products, KPIs, and target audience. We ensure a well-organized campaign setup that allows for isolated testing of different strategies without losing sight of your overall goals.
Product-Specific Campaigns
We create and manage campaigns focused on specific products or categories, highlighting bestsellers and optimizing sales for lower-performing products.
Refurbishing Existing Campaigns / Campaign Optimization
We monitor and manage your existing low-performing campaigns, making adjustments to keyword bids, eliminating non-converting keywords, and refining targeting to improve overall performance. This continuous management keeps your campaigns performing at their best.
Keyword Bid Optimization
We optimize your campaigns at the micro-level by constantly adjusting bids and scaling them appropriately at the ad group level, minimizing costs and maximizing ROI.
Negative Keywords List
We filter, sort, and add negative keywords to your campaigns to prevent your ads from appearing in irrelevant searches, thereby improving ad relevance and reducing wasted spend.
Social Media Promotion
We extend the reach of your PPC campaigns by promoting them on multiple social media platforms. This includes direct product link sharing and promo code generation, broadening your audience and driving additional traffic to your Amazon listings.
Performance Evaluation at Ad-Group Level
We monitor the performance of your campaigns at the ad-group level through weekly analysis of search term reports and monthly sales snapshots. This detailed evaluation helps us identify areas for improvement and ensures each ad group contributes effectively to your overall campaign goals.
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